Another aspect for this “going after”/“pursuing” company is the truth that friends liking the exact same woman and wanting to do it as well is positively not a problem.
In Western tradition, this might frequently bring about the termination of a relationship, or at the least some arguments.
The etiquette that is general Western tradition could be that when two (or even more) buddies just like the exact same individual, it could be either decided that turns will be taken, allow other individual determine, or there is no-one to have them – in order to prevent conflict.
In Asian tradition, but, it appears that this is simply not a problem.